Having produced garment products,
marketing personnel start marketing first. They introduce the products to the
potential buyers and encourage and convince the buyers to buy the products. If
the buyers are interested, marketing personnel submit their price and they take
their positive consent with orders.
Where there marketing finished,
merchandising is started. Marketing is limited up to introduction of the
products and its company to buyers but merchandising is limited from purchase
order receiving to shipment. After being finished marketing job, marketing
personnel introduce the buyers to the merchandisers. Merchandisers receive
purchase order, make plan, develop product line, monitor productions process,
ensure goods delivery on time, calculation consumption, prepare costing sheet,
put up the buyer’s order file. If there are no marketing personnel or if the
marketing personnel are no so qualified or skilled in marketing in that case
merchandising personnel make both marketing and merchandising to survive the
company.
What is Garments Merchandising ?
The “Garments Merchandising” is known to the persons specially involved in garments trade. The term merchandising has been derived from the merchandise. As a noun merchandise means products that are bought and sold and as a verb merchandise means to sell and buy products.
The term “Merchandising” may be
defined as: A person who sells and buys the goods, specifically for export
purposes. Garments merchandising means taking purchase order from buyers,
buying raw materials from vendors say fabrics and accessories, producing
garments from factories, maintaining required quality levels, getting in touch
with buyers with all updates, following up the production process until
shipment and exporting the garments within schedule time. Garments merchandising
means the technique of selling and buying garment related products of a company
in the best possible way. From the above definitions, we can say that a person
involved in garments merchandising needs a wide range of knowledge and skills
to perform his job successfully. The job itself is technical and general as
well.
When an export order is placed to
a merchandiser, he/she has to schedule the following main functions to execute
the export order perfectly on time.
- Yarn consumption
calculations
- Fabric consumption
calculations
- Accessories
consumption calculations (e.g. sewing thread, label, button, interlining,
zipper, elastic, hang tag, poly, carton etc.)
- Sourcing
of yarns
- Sourcing
of fabrics
- Sourcing
of accessories
- Possible
date of arrival of fabrics and accessories in the garments factory
- Costing
- Garments
production planning
- Pre-shipment
inspection schedule
- Shipping
documents